Jessica Toonkel Reporter
  • New York
  • The Information

Jessica Toonkel covers media and telecom for The Information. Before that, she spent seven years at Reuters covering a range of topics including media, advertising, mergers and acquisitions and financial services. At Reuters, she consistently broke news on major deals, executive changes and corporate strategies at traditional media companies like Viacom and CBS as well as technology companies such as Facebook and Amazon.

89 Articles
5 months ago
theinformation.com

A Netflix Slump Tests Sarandos’ Talent Savvy

In 2019, when comedian Mike Myers was pitching a new comedy series to Netflix, program executives at the company were...

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6 months ago
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Warner Bros Discovery to Cut as Much as 30% of Advertising Sales Force

Warner Bros. Discovery will this week offer buyouts to members of its U.S. ad sales team, as part of a plan to shrink...

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6 months ago
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Netflix Talks With Roku, Comcast About Getting Help on Ad Sales, Ad Tech

To jump into advertising, Netflix is getting a little help from its rivals. Executives from the streaming giant in re...

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6 months ago
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Growth of Streaming Ad Market Spotlights Technical Glitch: Viewers Who Switch Off Are Still Counted

It’s a funny technical quirk of some streaming devices: Even after viewers turn off their televisions, the devices co...

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6 months ago
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Vice Media Makes Cost-Cutting Push as it Eyes Sale Options

Vice Media is looking to cut costs and had brought in consultancy AlixPartners in recent weeks to help review its bus...

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6 months ago
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Netflix Could Boost U.S. Revenue 21% With Advertising Push

Netflix has spent its entire existence setting the trend for others in video streaming to follow. But as it prepares ...

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7 months ago
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Netflix Cancellations Rise Among Long-Standing Subscribers

Netflix is losing its grip on long-standing subscribers. New data show that people who have been subscribers to Netfl...

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7 months ago
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Meta Rethinks News Partnerships as Priorities Shift

Meta Platforms is considering reducing the money it gives news organizations as it reevaluates the partnerships it st...

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7 months ago
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Who Musk Might Hire to Help Run Twitter

Elon Musk reportedly plans to run Twitter himself temporarily when he completes his $44 billion purchase of the compa...

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7 months ago
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Netflix Backs Away From Free-for-All Pay Policy

Netflix has long prided itself on giving managers the ability to pay what they see fit to attract and retain top tale...

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7 months ago
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A ‘Netflix for Sports’ Wagers on League Deals, Betting to Save Streaming Dreams

Early last year, it looked like DAZN might finally be turning a corner. The streaming company—bankrolled by Ukraine-b...

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7 months ago
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Vice Media Is Exploring Sale of Studio Business

Vice Media is exploring the possible sale of its studio business, looking to take advantage of rising valuations for ...

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