Suzanne Vranica Advertising Editor
  • New York
  • The Wall Street Journal

Suzanne Vranica is the Advertising Editor for the Wall Street Journal, which is published by Dow Jones & Company. She has more than 15 years' experience at the Journal covering marketing and the inner workings of Madison Avenue. She is interested in how advertising is being disrupted by technology and data.

Focus Areas

  • Marketing
  • Advertising

38 Articles
21 days ago
wsj.com

FTX’s Unraveling Is Latest Blow to Softening Ad Market

The bankrupt exchange and crypto peers had spent heavily on advertising since 2021.

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26 days ago
wsj.com

Twitter’s Advertising Exodus Accelerates, Despite Outreach From Elon Musk

Ad giant Omnicom joins other agencies in recommending brands pause spending, and some companies halt discussions for ...

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27 days ago
wsj.com

Elon Musk Raises Specter of Twitter Bankruptcy Amid Executive Turmoil

Twitter suffered additional senior executive departures as owner Elon Musk said bankruptcy is a possibility for the c...

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about 1 month ago
wsj.com

WSJ News Exclusive | General Mills, Audi and Pfizer Join Growing List of Companies Pausing Twitte...

Advertisers are concerned about a flurry of executive departures at Twitter and new owner Elon Musk’s plans for conte...

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about 1 month ago
wsj.com

Netflix With Ads Launching as Talks Continue With Studios Over Content

Disney, NBCU and Sony are among the companies still negotiating licensing with the streaming service, which says adve...

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about 1 month ago
wsj.com

Elon Musk Wants More Paying Twitter Users, Hinting at $8 a Month for Verified Accounts

In a series of tweets, he wrote the social-media company needs to pay the bills without relying on advertisers

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about 2 months ago
wsj.com

WSJ News Exclusive | Peloton Co-Founder John Foley Faced Repeated Margin Calls From Goldman Sachs...

Goldman Sachs asked the former CEO of the fitness-equipment maker to provide fresh funds or additional collateral for...

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3 months ago
wsj.com

WSJ News Exclusive | Netflix Estimates Ad-Supported Tier Will Reach 40 Million Viewers by Late 2023

The streaming service is betting a lower-cost, ad-supported plan could bring in new users and boost revenue, as the c...

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3 months ago
wsj.com

WSJ News Exclusive | Netflix Seeking Top Dollar for Brands to Advertise on Its Service

Some ad buyers said they were told by Netflix that an ad-supported version would be launched on Nov. 1.

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10 months ago
wsj.com

Inside Facebook’s $10 Billion Breakup With Advertisers

Privacy features for mobile devices have prompted e-commerce businesses to slash ad spending. The changes are hitting...

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10 months ago
wsj.com

Super Bowl Ads Suggest the Future Is Now—From Crypto to the Metaverse

Electric cars also were prominent in commercial breaks during Sunday’s NFL championship game, including pitches from ...

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10 months ago
wsj.com

Bengals, Rams and Bitcoin: Crypto Ads Invade the Super Bowl

Crypto companies are shelling out top dollar for Super Bowl ads as they strive to become household names.

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