Trefor Moss Reporter
  • Shanghai
  • The Wall Street Journal

Trefor Moss is based in Shanghai and covers business in China for The Wall Street Journal. He previously covered the Philippines.

Focus Areas

  • Business
  • China

72 Articles
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30 days ago
wsj.com

London’s Oxford Street Battles New Retail Scourge: Candy Stores

Local officials try to protect one of the world’s best-known retail thoroughfares from a proliferation of what they s...

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about 1 month ago
wsj.com

Retailers Are Fleeing Downtown San Francisco. IKEA Is Moving In.

New opening set to test furniture giant’s plan to roll out more city-center stores

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about 1 month ago
wsj.com

Why a Zara Bet Big on the Maxi Dress This Summer

Fashion retailer arms managers with bevy of data, and authority to act on it, in bid to keep ahead of rivals

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about 2 months ago
wsj.com

Fast Fashion Aims to Mend Its Image With Repairs

Brands are encouraging shoppers to patch up their old clothes instead of throwing them out as they face growing envir...

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2 months ago
wsj.com

H&M Now Wants to Sell You Makeup, Sofas and Crocs

Fast-fashion giant is diversifying its products as it wrestles with weak sales

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4 months ago
wsj.com

The Global Brands Coming to a Shopping Mall Near You

Content helped build Lego into the world’s largest toy maker. Its movies, TV shows and video games take advantage of ...

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4 months ago
wsj.com

IKEA Looks to Speed Up E-Commerce With Software Acquisition

Counterintuitive though it may seem, part of furniture giant IKEA’s success stems from its policy requiring its custo...

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4 months ago
wsj.com

Yeezy Sneakers Go Back on Sale as Adidas Looks to Move Past Kanye West Controversy

Launch is hotly anticipated by sneaker fans despite rapper’s antisemitic remarks

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4 months ago
wsj.com

Adidas Seeks Redemption in China

Sportswear brand backs government sports and cultural projects in bid to reverse decline in increasingly competitive ...

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4 months ago
wsj.com

Adidas to Resume Sales of Yeezy Sneakers Within Days

German sportswear brand says antiracism groups will receive donations after it ended its partnership with rapper Kany...

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5 months ago
wsj.com

With $10 Dresses and No Selling Online, Budget Retailer Primark Is Taking On America

Primark, a chain popular across Europe, accelerates U.S. expansion after fine-tuning business model

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5 months ago
wsj.com

Adidas to Sell Yeezy Sneakers From Terminated Kanye West Collab, Donate Proceeds

Sportswear brand ended partnership with Kanye West over rapper’s antisemitic comments

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