Legitimate https://legitimate.net/ Legitimate: Recent articles en-us 20 The CEO Who Gave 60,000 Employees His Cellphone Number Bjørn Gulden is pushing Adidas staff to break rules and ignore consultants 13 Jan 2024 04:00 UTC https://www.wsj.com/business/retail/the-ceo-who-gave-60-000-employees-his-cellphone-number-78540713 https://www.wsj.com/business/retail/the-ceo-who-gave-60-000-employees-his-cellphone-number-78540713 Trefor Moss wsjcorp kwexclusive Footwear Clothing/Textiles Consumer Goods How IKEA Downsized to Go Downtown Furniture giant is opening compact, city-center stores but finding the optimal formula for new, smaller shops hasn’t been easy 31 Dec 2023 04:00 UTC https://www.wsj.com/business/retail/how-ikea-downsized-to-go-downtown-5b5d79ca https://www.wsj.com/business/retail/how-ikea-downsized-to-go-downtown-5b5d79ca Trefor Moss wsjcorp Household/Institutional/Street Furniture Retail/Wholesale Household Goods Retailing Furniture/Home Furnishings Retailing Retro Sambas Help Adidas Forge a Future Without Kanye Demand for one of this year’s hottest sneakers is helping the sportswear company recover from its post-Yeezy slump 01 Nov 2023 01:00 UTC https://www.wsj.com/style/fashion/retro-sambas-help-adidas-forge-a-future-without-kanye-cb9514d8 https://www.wsj.com/style/fashion/retro-sambas-help-adidas-forge-a-future-without-kanye-cb9514d8 Trefor Moss wsjcorp Footwear clothing Clothing/Textiles Consumer Goods How Adidas Outran Nike With Its $500 ‘Super Shoe’ Tigst Assefa’s record-breaking run in the Berlin Marathon delivered a much-needed victory for the German brand in the running-shoe arms race 30 Sep 2023 09:30 UTC https://www.wsj.com/business/adidas-running-super-shoe-nike-cfdbd832 https://www.wsj.com/business/adidas-running-super-shoe-nike-cfdbd832 Trefor Moss wsjcorp Footwear Clothing/Textiles Consumer Goods DACH Countries London’s Oxford Street Battles New Retail Scourge: Candy Stores Local officials try to protect one of the world’s best-known retail thoroughfares from a proliferation of what they say are low-end shops 28 Aug 2023 13:00 UTC https://www.wsj.com/business/retail/londons-oxford-street-battles-new-retail-scourge-candy-stores-5857c4e5 https://www.wsj.com/business/retail/londons-oxford-street-battles-new-retail-scourge-candy-stores-5857c4e5 Trefor Moss wsj-usnews wsjcorp Retail/Wholesale Food Retailing Specialty Food Retailing Retailers Are Fleeing Downtown San Francisco. IKEA Is Moving In. New opening set to test furniture giant’s plan to roll out more city-center stores 20 Aug 2023 01:00 UTC https://www.wsj.com/business/retail/retailers-are-fleeing-downtown-san-francisco-ikea-is-moving-in-ee359035 https://www.wsj.com/business/retail/retailers-are-fleeing-downtown-san-francisco-ikea-is-moving-in-ee359035 Trefor Moss wsjcorp Household/Institutional/Street Furniture Retail/Wholesale Household Goods Retailing Furniture/Home Furnishings Retailing Why a Zara Bet Big on the Maxi Dress This Summer Fashion retailer arms managers with bevy of data, and authority to act on it, in bid to keep ahead of rivals 18 Aug 2023 03:00 UTC https://www.wsj.com/business/retail/why-a-zara-bet-big-on-the-maxi-dress-this-summer-d3243832 https://www.wsj.com/business/retail/why-a-zara-bet-big-on-the-maxi-dress-this-summer-d3243832 Trefor Moss wsjexchange photo-commission wsjcorp clothing Retail/Wholesale Fast Fashion Aims to Mend Its Image With Repairs Brands are encouraging shoppers to patch up their old clothes instead of throwing them out as they face growing environmental scrutiny 01 Aug 2023 03:00 UTC https://www.wsj.com/articles/fast-fashion-aims-to-mend-its-image-with-repairs-6d094be8 https://www.wsj.com/articles/fast-fashion-aims-to-mend-its-image-with-repairs-6d094be8 Trefor Moss wsjcorp clothing Retail/Wholesale Clothing Retail Specialty Retailing H&M Now Wants to Sell You Makeup, Sofas and Crocs Fast-fashion giant is diversifying its products as it wrestles with weak sales 15 Jul 2023 13:00 UTC https://www.wsj.com/articles/h-m-now-wants-to-sell-you-makeup-sofas-and-crocs-4060e45b https://www.wsj.com/articles/h-m-now-wants-to-sell-you-makeup-sofas-and-crocs-4060e45b Trefor Moss wsjcorp Footwear Retail/Wholesale Clothing Retail Specialty Retailing The Global Brands Coming to a Shopping Mall Near You Content helped build Lego into the world’s largest toy maker. Its movies, TV shows and video games take advantage of licensing deals with some of the world’s biggest brands, like Batman and Star Wars, to grow its customer base. Photo illustration: Ryan Trefes 07 Jun 2023 04:01 UTC https://www.wsj.com/articles/the-global-brands-coming-to-a-shopping-mall-near-you-a943b011 https://www.wsj.com/articles/the-global-brands-coming-to-a-shopping-mall-near-you-a943b011 Trefor Moss wsjcorp Food/Beverages Retail/Wholesale Clothing Retail Household Goods Retailing IKEA Looks to Speed Up E-Commerce With Software Acquisition Counterintuitive though it may seem, part of furniture giant IKEA’s success stems from its policy requiring its customers to build its products. In this video, WSJ explains the behavioral psychology behind the “IKEA effect.” Photo: Isopix/Zuma Press 31 May 2023 14:03 UTC https://www.wsj.com/articles/ikea-looks-to-speed-up-e-commerce-with-software-acquisition-6942d376 https://www.wsj.com/articles/ikea-looks-to-speed-up-e-commerce-with-software-acquisition-6942d376 Trefor Moss wsjcorp kwexclusive Computers/Consumer Electronics Software Applications Software Yeezy Sneakers Go Back on Sale as Adidas Looks to Move Past Kanye West Controversy Launch is hotly anticipated by sneaker fans despite rapper’s antisemitic remarks 31 May 2023 12:03 UTC https://www.wsj.com/articles/yeezy-sneakers-go-back-on-sale-as-adidas-looks-to-move-past-kanye-west-controversy-be628365 https://www.wsj.com/articles/yeezy-sneakers-go-back-on-sale-as-adidas-looks-to-move-past-kanye-west-controversy-be628365 Trefor Moss wsjcorp Footwear Clothing/Textiles Consumer Goods Leisure/Travel Goods Adidas Seeks Redemption in China Sportswear brand backs government sports and cultural projects in bid to reverse decline in increasingly competitive market 21 May 2023 09:30 UTC https://www.wsj.com/articles/adidas-seeks-redemption-in-china-a872665a https://www.wsj.com/articles/adidas-seeks-redemption-in-china-a872665a Trefor Moss wsjcorp Footwear clothing Clothing/Textiles Consumer Goods Adidas to Resume Sales of Yeezy Sneakers Within Days German sportswear brand says antiracism groups will receive donations after it ended its partnership with rapper Kanye West 19 May 2023 19:04 UTC https://www.wsj.com/articles/adidas-to-resume-sales-of-yeezy-sneakers-within-days-e34c55bd https://www.wsj.com/articles/adidas-to-resume-sales-of-yeezy-sneakers-within-days-e34c55bd Trefor Moss wsjcorp Footwear clothing Clothing/Textiles Consumer Goods With $10 Dresses and No Selling Online, Budget Retailer Primark Is Taking On America Primark, a chain popular across Europe, accelerates U.S. expansion after fine-tuning business model 13 May 2023 09:30 UTC https://www.wsj.com/articles/with-10-dresses-and-no-online-selling-this-budget-retailer-is-taking-on-america-47cdd4d0 https://www.wsj.com/articles/with-10-dresses-and-no-online-selling-this-budget-retailer-is-taking-on-america-47cdd4d0 Trefor Moss photo-commission wsjcorp clothing Retail/Wholesale Clothing Retail Adidas to Sell Yeezy Sneakers From Terminated Kanye West Collab, Donate Proceeds Sportswear brand ended partnership with Kanye West over rapper’s antisemitic comments 11 May 2023 13:18 UTC https://www.wsj.com/articles/adidas-to-sell-yeezy-sneakers-donate-proceeds-to-charity-746d2e95 https://www.wsj.com/articles/adidas-to-sell-yeezy-sneakers-donate-proceeds-to-charity-746d2e95 Trefor Moss wsjcorp Footwear clothing Clothing/Textiles Consumer Goods Adidas Targets Basketball, Soccer to Drive Post-Yeezy Rebound Sportswear brand seeks to reassert its identity as a sports company first and foremost 30 Apr 2023 09:30 UTC https://www.wsj.com/articles/adidas-targets-basketball-soccer-to-drive-post-yeezy-rebound-ed8606b9 https://www.wsj.com/articles/adidas-targets-basketball-soccer-to-drive-post-yeezy-rebound-ed8606b9 Trefor Moss wsjcorp kwexclusive Footwear Clothing/Textiles Consumer Goods How IKEA Chopped, Hollowed Out and Flattened Its Furniture to Cut Costs With inflation squeezing consumers and material and shipping prices up, the company took products back to the drawing board 25 Apr 2023 09:30 UTC https://www.wsj.com/articles/ikea-furniture-inflation-billy-c2f835bc https://www.wsj.com/articles/ikea-furniture-inflation-billy-c2f835bc Trefor Moss gfx-contrib wsjcorp leder Retail/Wholesale Household Goods/Hardware Stores IKEA to Open 17 New U.S. Stores in Expansion Drive Counterintuitive though it may seem, part of furniture giant IKEA’s success stems from its policy requiring its customers to build its products. In this video, WSJ explains the behavioral psychology behind the “IKEA effect.” Photo: Isopix/Zuma Press 20 Apr 2023 10:19 UTC https://www.wsj.com/articles/ikea-to-open-17-new-u-s-stores-in-expansion-drive-cdf946ac https://www.wsj.com/articles/ikea-to-open-17-new-u-s-stores-in-expansion-drive-cdf946ac Trefor Moss wsjcorp Household/Institutional/Street Furniture Retail/Wholesale Household Goods/Hardware Stores Furniture/Home Furnishings Stores Adidas to Drop Opposition to Black Lives Matter’s Three-Stripe Logo Sportswear company had challenged campaign group’s trademark application, saying the emblem was too similar to its own 29 Mar 2023 11:22 UTC https://www.wsj.com/articles/adidas-to-drop-opposition-to-black-lives-matters-three-stripe-logo-71c2e4c9 https://www.wsj.com/articles/adidas-to-drop-opposition-to-black-lives-matters-three-stripe-logo-71c2e4c9 Trefor Moss wsjcorp Footwear Clothing/Textiles Consumer Goods Leisure/Travel Goods