Tag: branding
over 2 years ago
thestar.com

Opinion | What’s your vaccine name? I’m Collapsica

The Pfizer vaccine will now be named Comirnaty. The Moderna vaccine will be SpikeVax. And the AstraZeneca vaccine wil...

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almost 3 years ago
wsj.com

Hyper-Nationalism on Xinjiang Poses Risks for Chinese Brands, Too

Western fashion brands that have invested heavily in China now find themselves in an unenviable position. But “consum...

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about 3 years ago
fastcompany.com

Pfizer unveils its first major logo redesign in 70 years

A new brand identity aims to embody the pharma giant’s shift from pills like Advil and Viagra to the science of vacci...

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