Tag: Co.Design
over 1 year ago
fastcompany.com

How John John Florence makes waves with his community-led outdoors brand Florence Marine X

The two-time world champion surfer is building an innovative outdoor apparel brand.

Read Full Article
over 1 year ago
fastcompany.com

How one Ukranian ad exec showed the world how to ‘Be Brave Like Ukraine’

For reinforcing courage as Ukraine’s brand, Pavel Vrzheshch is one of ‘Fast Company’s’ Most Creative People in Busine...

Read Full Article
almost 2 years ago
fastcompany.com

This new AI-powered paint tool helps you create custom colors with your voice

Speaking in Color, a voice-controlled tool from Sherwin-Williams, uses natural language systems to interpret descript...

Read Full Article
about 2 years ago
fastcompany.com

The 10 most innovative companies in branding in 2022

Powerhouse restaurant brands such as Chipotle and Wendy’s and upstarts such as FTX and Seth Rogen’s Houseplant are co...

Read Full Article
over 2 years ago
fastcompany.com

40% of UK healthcare workers have PTSD from the COVID crisis. A new ad makes it easy to say thanks

UK charity Frontline19 aims to raise awareness and support for frontline workers struggling with mental health.

Read Full Article
over 2 years ago
fastcompany.com

Michael K. Williams even made advertising feel like art

Revisiting two powerful ads that the award-winning actor made for ‘The Atlantic’ and 1800 Tequila.

Read Full Article
over 2 years ago
fastcompany.com

Elite athletes love this cult massage-gun brand. Now it’s branching out to mental health

It may have investors like LeBron James, Naomi Osaka, and Patrick Mahomes, but the rebrand signals a shift to become ...

Read Full Article
over 2 years ago
fastcompany.com

Beats by Dre’s youngest-ever brand ambassador is a quarterback at an HBCU

Top football prospect Shedeur Sanders, son of legendary NFL player Deion Sanders, turned heads when he chose a HBCU. ...

Read Full Article
over 2 years ago
fastcompany.com

1,000 workers are on strike. Why is Oreo tweeting about emojis?

Oreo’s playful brand image is threatened by striking Nabisco workers alleging harsh conditions.

Read Full Article
over 2 years ago
fastcompany.com

Olivia Rodrigo’s “brutal” shows the power and potential of Apple

It’s a video for a hit song by one of the planet’s top pop stars, and it also happens to be an ad for iPad, Apple Mus...

Read Full Article
over 2 years ago
fastcompany.com

Why the Pumpkin Spice Latte will never die

We now have pumpkin spice Kraft Dinner and Cup of Noodles. Have we reached peak PSL? No way.

Read Full Article
over 2 years ago
fastcompany.com

Liquid Death put Tony Hawk’s actual blood in new branded skateboards

A limited edition set of 100 boards takes brand loyalty to weird new heights.

Read Full Article
over 2 years ago
fastcompany.com

Why ‘Blaseball’ is an absurd delight—and what it means for the metaverse

Stephen Bell, Joel Clark, and Sam Rosenthal have invented a new kind of game and a new form of design to accommodate it.

Read Full Article
over 2 years ago
fastcompany.com

The ads encouraging COVID-19 vaccinations have been working

The Ad Council and its CEO Lisa Sherman broke all its usual ways of doing business to convince people to get the shot...

Read Full Article
over 2 years ago
fastcompany.com

Ikea wants you to repurpose its products, and these instructions tell you exactly how to do it

Go ahead, turn that cabinet into a beehive.

Read Full Article
over 2 years ago
fastcompany.com

America’s financial institutions have failed Black and brown communities. Killer Mike has a solution

Digital banking company Greenwood is launching a new content studio to promote financial literacy and empowerment.

Read Full Article
over 2 years ago
fastcompany.com

The Olympics are always a schlockfest, but these ads are actually great

Nike, Athleta, Beats By Dre, and more stand out among the contenders.

Read Full Article
over 2 years ago
fastcompany.com

New climate ads trot out young people to make a case that CEOs have been ignoring for years

Amazon’s Climate Pledge may include giant brands like Visa, Microsoft, IBM, and Verizon, but its ads are all style no...

Read Full Article
over 2 years ago
fastcompany.com

Chicken is absurdly expensive right now. This food company is offering a clever alternative

Alpha Foods is lowering the prices of its chicken nugget alternatives in direct response to a chicken price surge. Wi...

Read Full Article
over 2 years ago
fastcompany.com

‘These are trash!’ Is Kyrie Irving’s rant about his Nike shoes the next step of athlete empowerment?

While an isolated incident, it reflects just how far we’ve come from hold-the-sneaker-and-smile.

Read Full Article
over 2 years ago
fastcompany.com

Why U.K. bus stops suddenly smell like roses and cucumber

Hendrick’s turned a smelly piece of infrastructure into an aromatic ad for its gin.

Read Full Article
over 2 years ago
fastcompany.com

Why Sonos and The North Face are putting an Antarctic expedition in your ears

“Never Stop Exploing” on Sonos Radio is a unique brand partnership on adventure audio stories and field recordings fr...

Read Full Article
over 2 years ago
fastcompany.com

Watch Olympic skateboarding medalist Rayssa Leal shred in this clever new Nike ad

Brazil’s Rayssa Leal went viral when she was 7 for skateboarding in a fairy costume. Now she’s an Olympic medalist.

Read Full Article
over 2 years ago
fastcompany.com

The Olympics may be mired in controversy, but for U.S. advertisers, it’s business as usual

Brands are still banking on the selling power of the five rings.

Read Full Article
over 2 years ago
fastcompany.com

The celebrity hype machine collides with crypto hysteria. What could possibly go wrong?

Celebrities like Spike Lee are pitching crypto-related brands. It doesn’t do the industry any favors.

Read Full Article
over 2 years ago
fastcompany.com

This ingenious Oreo packaging makes it easy to hide your cookies from your kids

Oreo Thins get branded disguises from Ford, Hanes, Green Giant, and Better Homes & Gardens.

Read Full Article
over 2 years ago
fastcompany.com

Why marketers love mashups, from mac ‘n’ cheese ice cream to baked bean smoothies

It’s part of a marketing trend that uses unexpected partnerships to gain your attention—and it’s working.

Read Full Article
over 2 years ago
fastcompany.com

This commercial is here to remind you that women do actually poop

See the ad some cable TV channels banned for talking openly about poop.

Read Full Article
over 2 years ago
fastcompany.com

Chipotle is giving away $1 million in free burritos. Here’s how to get yours

Chipotle is hiding a secret passcode in its new ads to give away up to 120,000 free burritos during the NBA Finals.

Read Full Article
over 2 years ago
fastcompany.com

McDonald’s latest ads are just a bunch of pixels. And they’re brilliant

McDonald’s France continues its years long tradition of a delightfully minimalist approach to advertising the Golden ...

Read Full Article
over 2 years ago
fastcompany.com

Disturbing letter details culture of harassment and abuse in the ad industry

Hundreds of women have shared horror stories, after brand strategist Zoe Scaman penned a letter exposing the sexual h...

Read Full Article
over 2 years ago
fastcompany.com

Los Angeles has a vibrant new logo, inspired by everything from sunsets to car culture

Los Angeles Tourism taps Shepard Fairey and House Industries to make over its logo and brand identity. You may need s...

Read Full Article
over 2 years ago
fastcompany.com

lkea faces backlash for Pride-themed love seat that reads “nobody believes you”

It’s part of a larger campaign with designs representing different sexual identities.

Read Full Article
over 2 years ago
fastcompany.com

Never mind Wimbledon, Naomi Osaka and her brand partners are acing this moment

Missing two Grand Slams is far from a commercial calamity for Nike, Beats by Dre, Hyperice, Sweetgreen, and Tag Heuer...

Read Full Article
almost 3 years ago
fastcompany.com

Former NRA president tricked into doing an anti-gun violence PSA

David Keene thought he was rehearsing a high school graduation speech, except the 3,000 empty chairs really represent...

Read Full Article
almost 3 years ago
fastcompany.com

Would you donate an organ to a stranger? This extraordinary new ad campaign makes it hard to say no

Montefiore and ad agency Alto have created a platform for people waiting for organs to advertise their stories to pos...

Read Full Article
almost 3 years ago
fastcompany.com

How Assassin’s Creed is bolstering tourism in Ireland, Italy, and beyond

Video games are all about escaping from reality. Now they’re being used to market real-life escapes.

Read Full Article
almost 3 years ago
fastcompany.com

This creepy ad is great reminder that people are better than robots

Internova Travel Group’s new ad campaign pitches real people as the answer to our algorithmic frustrations.

Read Full Article
almost 3 years ago
fastcompany.com

See where your old Ikea furniture goes to die

A new ad features broken and discarded Ikea furniture with a twist—the company wants to repair and refurbish it.

Read Full Article

Copyright © 2023 All rights reserved. Legitimate Limited.