The two-time world champion surfer is building an innovative outdoor apparel brand.
Read Full ArticleFor reinforcing courage as Ukraine’s brand, Pavel Vrzheshch is one of ‘Fast Company’s’ Most Creative People in Busine...
Read Full ArticleSpeaking in Color, a voice-controlled tool from Sherwin-Williams, uses natural language systems to interpret descript...
Read Full ArticlePowerhouse restaurant brands such as Chipotle and Wendy’s and upstarts such as FTX and Seth Rogen’s Houseplant are co...
Read Full ArticleUK charity Frontline19 aims to raise awareness and support for frontline workers struggling with mental health.
Read Full ArticleRevisiting two powerful ads that the award-winning actor made for ‘The Atlantic’ and 1800 Tequila.
Read Full ArticleIt may have investors like LeBron James, Naomi Osaka, and Patrick Mahomes, but the rebrand signals a shift to become ...
Read Full ArticleTop football prospect Shedeur Sanders, son of legendary NFL player Deion Sanders, turned heads when he chose a HBCU. ...
Read Full ArticleOreo’s playful brand image is threatened by striking Nabisco workers alleging harsh conditions.
Read Full ArticleIt’s a video for a hit song by one of the planet’s top pop stars, and it also happens to be an ad for iPad, Apple Mus...
Read Full ArticleWe now have pumpkin spice Kraft Dinner and Cup of Noodles. Have we reached peak PSL? No way.
Read Full ArticleA limited edition set of 100 boards takes brand loyalty to weird new heights.
Read Full ArticleStephen Bell, Joel Clark, and Sam Rosenthal have invented a new kind of game and a new form of design to accommodate it.
Read Full ArticleThe Ad Council and its CEO Lisa Sherman broke all its usual ways of doing business to convince people to get the shot...
Read Full ArticleGo ahead, turn that cabinet into a beehive.
Read Full ArticleDigital banking company Greenwood is launching a new content studio to promote financial literacy and empowerment.
Read Full ArticleNike, Athleta, Beats By Dre, and more stand out among the contenders.
Read Full ArticleAmazon’s Climate Pledge may include giant brands like Visa, Microsoft, IBM, and Verizon, but its ads are all style no...
Read Full ArticleAlpha Foods is lowering the prices of its chicken nugget alternatives in direct response to a chicken price surge. Wi...
Read Full ArticleWhile an isolated incident, it reflects just how far we’ve come from hold-the-sneaker-and-smile.
Read Full ArticleHendrick’s turned a smelly piece of infrastructure into an aromatic ad for its gin.
Read Full Article“Never Stop Exploing” on Sonos Radio is a unique brand partnership on adventure audio stories and field recordings fr...
Read Full ArticleBrazil’s Rayssa Leal went viral when she was 7 for skateboarding in a fairy costume. Now she’s an Olympic medalist.
Read Full ArticleBrands are still banking on the selling power of the five rings.
Read Full ArticleCelebrities like Spike Lee are pitching crypto-related brands. It doesn’t do the industry any favors.
Read Full ArticleOreo Thins get branded disguises from Ford, Hanes, Green Giant, and Better Homes & Gardens.
Read Full ArticleIt’s part of a marketing trend that uses unexpected partnerships to gain your attention—and it’s working.
Read Full ArticleSee the ad some cable TV channels banned for talking openly about poop.
Read Full ArticleChipotle is hiding a secret passcode in its new ads to give away up to 120,000 free burritos during the NBA Finals.
Read Full ArticleMcDonald’s France continues its years long tradition of a delightfully minimalist approach to advertising the Golden ...
Read Full ArticleHundreds of women have shared horror stories, after brand strategist Zoe Scaman penned a letter exposing the sexual h...
Read Full ArticleLos Angeles Tourism taps Shepard Fairey and House Industries to make over its logo and brand identity. You may need s...
Read Full ArticleIt’s part of a larger campaign with designs representing different sexual identities.
Read Full ArticleMissing two Grand Slams is far from a commercial calamity for Nike, Beats by Dre, Hyperice, Sweetgreen, and Tag Heuer...
Read Full ArticleDavid Keene thought he was rehearsing a high school graduation speech, except the 3,000 empty chairs really represent...
Read Full ArticleMontefiore and ad agency Alto have created a platform for people waiting for organs to advertise their stories to pos...
Read Full ArticleVideo games are all about escaping from reality. Now they’re being used to market real-life escapes.
Read Full ArticleInternova Travel Group’s new ad campaign pitches real people as the answer to our algorithmic frustrations.
Read Full ArticleA new ad features broken and discarded Ikea furniture with a twist—the company wants to repair and refurbish it.
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