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Tag: Marketing Innovation
over 1 year ago
fastcompany.com

Why Ben & Jerry’s fears Unilever wants to silence its progressive voice

The ice cream maker’s court fight with its parent company is a referendum on the compatibility between purpose-led br...

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over 1 year ago
fastcompany.com

Athletes Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird are creating the next great media brand

Togethxr, the platform founded by iconic athletes Alex Morgan, Sue Bird, Simone Manuel, and Chloe Kim, is building co...

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over 1 year ago
fastcompany.com

Patagonia CEO was right to call out corporate hypocrisy on climate change

Patagonia CEO Ryan Gellert calls out the disparity between corporations’ pro-climate marketing and their lobbying gro...

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almost 2 years ago
fastcompany.com

How Netflix’s ‘Stranger Things’ brand partnerships can turn its fortunes upside down

The brands promoting ‘Stranger Things’ season 4 tie-ins offer a glimpse into its future.

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almost 2 years ago
fastcompany.com

It’s gotta be the ads! Inside Nike’s 50th anniversary: Celebrate the past, focus on the future

Exclusive: Nike CMO DJ van Hameren on the brand’s new 50th anniversary campaign, starting with a new Spike Lee ad.

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