The Universal Bio is designed to provide transparent and accessible information about the individual behind a piece of content, helping to build trust and context for readers by highlighting the background and credibility of the author and publication.
Let users instantly see the person or publication behind content
In an instant, our API can help platforms show the person and publication behind a piece of content, building trust and credibility among users and helping differentiate recognized news sources from bad actors and disinformation campaigns.
Unknown author? No problem.
We use millions of data points to provide instant context for articles without a recognized author or publication credentials.
Alongside our verified journalist profiles, Legitimate maintains a curated database of over 20,000 verified news publications. This includes exclusive, hard-to-find information such as professional body memberships, ownership details, and domain registration credentials. Beyond specific journalist insights, our database leverages millions of unique data points to deliver a comprehensive picture, empowering you to provide your users with a richer, more complete understanding of the content they engage with.
Elevate trust and reduce disinformation
By integrating Universal Bio, platforms can provide immediate context on the people and publications behind news content, reducing the spread of disinformation and building trust with users.
Additional features
Receive notifications of doppelganger websites. Our proprietary system identifies, scans and monitors millions of suspicious sites each day.
Journalists can geo tag articles in our system. You can then query our API for articles in specific locations such as states, cities or neighbourhoods.
Use our verification API to verify journalist profiles in your platform. This removes the need for in app ID checks or manual verification.