I've been thinking a bit about how people interact online and I wanted to put this out there to hear some different points of view.

As a bit of background, I never used social media until a few months ago when I set up LinkedIn and Twitter for work. I didn't have a Bebo account back in the day, didn't join Facebook, no Instagram or TikTok, nothing! So I am very new to this and may be missing the point completely. But that's why I wanted to ask a few questions.

The thing that really puzzles me is that clicking a thumbs up on LinkedIn or a heart on Twitter seems to be such a big deal. I honestly don't understand why some people don't like things that colleagues or connections post. I know that sometimes they might not see the post, this has happened to me a few times, and other times maybe they don't agree or align with the content. But a lot of the time, these posts are inoffensive, like maybe a job update or an event that they've attended. And yet there's very few likes.

I am speaking from experience here! Sometimes I'll put up something like an update to the site or a great person we've met, and ..... crickets!

In asking a few people about this, and also looking into it a bit more, it seems like such a big deal to pop a thumbs up on a post. I really don't get it. Am I missing something??

It almost feels like you only have a certain amount of likes that you can give so you have to ration them! Whereas I dole them out the whole way down my feed! I just think that it costs nothing, it takes a second, and it can help boost a post or get more eyes on someone. Why would you not do this?

Especially in the world of startups, where founders should be supporting each other, I don't understand why you wouldn't do something so simple that may help.

I'm totally open to being wrong here and maybe I'm missing something very obvious so I'd love to hear what others think.