The Universal Bio isn’t about deciding who is a legitimate journalist. Rather, it’s about providing clear, accessible information regarding the individual behind a piece of content.
Instantly see the person or publication behind content
In an instant, our API can help platforms show the person and publication behind a piece of content, building trust and credibility among users and helping differentiate recognised news sources from bad actors and disinformation campaigns.
We also use thousands of data points to create instant context for articles without a recognized author or publication credentials.
The WEF has ranked disinformation the biggest threat to society over the next 2 years.
of Europeans believe disinformation is a problem for democracy.
clicks of the top 150 fake election stories on Facebook in a single month.
More than 1 billion people around the world going to the polls in 2024
Our API and plugins can promote trusted journalism and reduce disinformation in a variety of ways.
Providing detailed publication and author bios can deepen reader engagement and increase brand reputation. There are also many other benefits:
Elevating Trust and Engagement